E*TRADE vs Ally Invest

E*TRADE is an online broker with one of the best user interfaces. How does it compare to Ally Invest? Read our comparison chart below.

E*TRADE offers stock trades at $0 per trade. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare E*TRADE with Ally Invest, side-by-side. Read on for an in-depth look, including ratings and reviews.

	E*TRADE	Ally Invest
	SPECIAL OFFER Learn more about ETRADE - Learn More* Read E*TRADE Review	SPECIAL OFFER Commission-Free Stock Trades - Learn More Read Ally Invest Review
	Benefits and Features
Stock Trading	$0 per trade	$0 per trade
Options Trading	$0 per trade + $0.65 per contract $0 per trade + $0.50 per contract if you make 30+ trades a quarter	$0 base + $0.50 per contract
Annual Fee	None	$0
Minimum Deposit	$0 for self-directed brokerage accounts; Managed portfolios start at $500 minimum	$0
Mutual Fund Trading	$0 for no-load, no-transaction-fee funds; $19.99 for transaction-fee funds	$0 to buy/sell load mutual funds $0 to buy/sell no load mutual funds
Commission Free ETFs	250+	500+
Penny Stocks		$0.01 per share on the entire order for stocks priced less than $2.00.
Broker Assisted Trades	$25 + Regular Commission	$20 + Regular Commission
Inactivity Fee	$0	$0
Maintenance Fee	$0
Banking	Checking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.	Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Desktop App	Power E*TRADE Pro (requires you to execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000)
Forex Trading
Futures Trading	$1.50 per contract, per side + fees (excluding bitcoin futures)
Customer Service	800-387-2331	(855) 880-2559
Trading Platform	Web Trading, Mobile Apps	Web Trading, Mobile Apps
Virtual Trading	Yes
	CreditDonkey® Reviews
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & Cons	Pros: Expansive set of resources and tools Easy to use website Industry leader Cons: Trade fees
Bottom Line	Online broker with one of the best user interfaces... Read full review	Read full review
	Learn more about ETRADE Personal Checking Account - $300 Bonus ETRADE Account - Up to $10,000 Bonus	Commission-Free Stock Trades Open an Ally Invest account Automated Investing to Help Save Your Time
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. E*TRADE: Pricing information from published website as of 11/09/2024. Ally Invest: Pricing information from published website as of 01/08/2025.

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